Pillar Pages and Topic Clusters
Pillar pages and topic clusters help create a more organised website structure.
Pillar pages are most often standalone pages that cover a single topic in-depth on one page. A pillar page’s primary function is to rank well for the primary topic by covering it exhaustively.
The SEO goal of pillar pages is to secure high-quality backlinks from authoritative external sites, improve rankings for the primary topic, and develop authority on the subject within your industry.
Pillar pages include a hyperlinked table of contents to improve UX by enabling your audience to navigate to the section they are looking for quickly.
With a pillar page, you provide everything your audience wants after that initial click
A topic cluster is an organic content strategy of creating sub-topic pages to establish authority around a central topic. By grouping related content around a central topic within a topic cluster, you make it easier for your audience to navigate to the resources they need and find relevant information.
One way to think about it is this: if you took a topic cluster and combined them into one page, you would have a pillar page.
Topic clusters and pillar pages leverage your content’s interconnected nature—both internally and externally—to improve user experience and search engine visibility, and ultimately your business objectives.